VemsExecutives/Marketing (2005-08-15 22:08:21)

Subpage for VemsExecutives

Marketing involves locating target groups (shops, web-forums, lists) and contacting them. Executives and others working in this department will sell directly too, this is important to get direct feedback.

CompenSation/Distribution seems like it will work for development, but it's obvious now that it will NOT work for marketing - at least not in the very same form. We must make anyone involved in sales interested in indirect sales as well. With interest only in direct sales they clearly act against the group's interest (preventing new distributors to contact VEMS and jump on the wagon).

The recipe to cure this is simple, Amway (or someone else) invented it a long ago.

VemsExecutives/Ofbiz must provide infrastructure for this (weather lightweight svn+textfile+perl based with minimal communication with ofbiz; or a full ofbiz solution). A simple "referral" system. Suggestions are welcome.

This way everyone is interested in extending his "network" subtree, and also interested in direct sales.

This will have nice effect on tuningsoftware and docs, since many people will realise that these annoyances ( :-) are essential for the system to work (scale) and bring them benefit.


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