This is about the goals of the project
- organize know-how for ourselves and the open source community
- logistics support for ourselves (see WebShop), so we can make our toys 28.9 times cheaper than if everyone made their own
- using open source tools and publishing most (well, almost everything, but not always at the time of the creation) back to the open source community
- have fun
- developing some commercially competitive products (such as GenBoard/VerThree and raise profit, so we can distribute it among developers and contributors so they have more time for fun; I think CompenSation/Distribution answers some of your questions
Those are the goals of the project.